An email is one of the most popular ways for businesses to get in touch with customers. To stay competitive and stand out from your competitors, it’s vital that you have a reliable email list. However, it can be difficult knowing who to trust. If you’re new to email marketing or looking to beef up your email marketing hygiene, this article is for you! This guide will provide you with a simple guide to email validation & hygiene, including details on what it is and why you need to care. Let’s get started.

What is email Validation & Hygiene?

Email validation and hygiene are essential in building and managing a trustworthy and reliable email list. In simple terms, email validation checks if an email address is valid or not, and whether or not it has been used before. If an email address is not valid or has been used before, your emails will not be delivered. There are various email verification services you can choose from, each with their own advantages and disadvantages.

Email Validation

Email Validation is the process of confirming whether an email address is valid or not. Unlike email validation, which only confirms that an email address is valid at that moment in time, email verification also includes an analysis of the legitimacy of the address. This analysis is called verification.

Why do I need to validate my email addresses?

Theoretically, you should validate your email addresses because it’s the right thing to do. However, there are also pragmatic reasons why you should validate your email addresses:

  1. Your email address is one of the most important things that you have on your website. If someone were to hack into your website and change the content or code, they would also be able to change your contact information and other critical website details. If this happened, people would not receive any of your emails because they wouldn’t know where or who was sending them. This can lead to a loss in potential sales and damage in reputation for your company. You can avoid this scenario by verifying that the email address belongs to a legitimate person (i.e., not an attacker).
  2. Sending out emails with invalid email addresses can result in spam complaints from your subscribers (which will hurt their trust in you).
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Strengths of Email Validation

There are multiple strengths of email verification and validation, but the most notable one is that it prevents email fraud. If an email address isn’t valid, then it won’t be delivered to anyone. If an email address is verified, then it can only be used for legitimate purposes like sending emails.

Weaknesses of Email Validation

There are a few weaknesses of email Validation, such as the inability to verify an email address once it’s been deactivated or reset. Additionally, email verification cannot identify anonymous emails. It’s also important to note that email verification does not guarantee that the recipient actually owns the email address.


In order to meet the high standards of email hygiene and deliver the best emails to your customers, it’s important to know who you’re sending emails to and whether or not they’re actual people. Using the types of service providers outlined above, you can easily find reliable and trustworthy service providers that will help you meet your needs.

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